Search Marketing

Search/Pay-Per-Click Marketing

Search Marketing/Pay Per Click (PPC) marketing is an effective internet marketing strategy that relies on more than just a few simple tactics. Aside from traditional digital marketing to boost organic visibility, organizations of any size and budget can benefit from PPC marketing and digital ad campaigns to provide immediate visibility to a target audience as well as immediate response and conversions.

Examples of SEM PPC platforms include Google Ads, Bing Ads, and Yahoo Ads. These platforms allow you to:

Target your ads to specific keywords and audiences: Ensure your ads reach the right people interested in your product or service.
Set budgets and control your spending: Decide how much you’re willing to spend per click and on the campaign overall.
Track your results: Monitor how well your ads are performing and adjust your campaign accordingly.

Benefits of PPC Marketing Includes:

Immediate presence on Google, Bing, and Yahoo for your product or services
Full control over marketing expenses and reporting to optimize costs and maximize performance
First-page search engine rankings on even the most competitive terms
Conversion tracking to know where, when and at what cost each conversion happens

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Our Services

Full-Spectrum PPC Execution

Defining campaign strategies

to designate ad groups based on content and goals

Advanced keyword research

and selection for the most appropriate, relevant keywords to match your goals

Creative

development to generate compelling, rich ad content to grab the attention of search users

Identifying

the most appropriate landing pages for each ad or developing a strategy to create custom pages

Create ad variations

and split test PPC ads to maximize conversions

Daily monitoring

Daily monitoring of PPC accounts

Monthly analysis

and reporting of your account

Campaign assessment

consultation and ongoing recommendations to continue to grow and improve your account’s performance

Weboganic is your comprehensive PPC marketing partner, delivering full-service programs that leverage your brand, primary, and long-tail keywords to create and manage impactful, cost-efficient ads. With a collective 50+ years of Search Marketing experience, our team is dedicated to optimizing your account’s performance. As a Search Marketing client, you’ll benefit from a dedicated, experienced PPC manager to oversee your account and collaborate on optimization. Whether your goal is direct sales, leads, or registrations, our PPC strategies are designed to deliver the volume of conversions you need while meeting the ROI you demand.

Define campaign strategies and allocate ad groups based on content and goals.
Conduct advanced keyword research for optimal keyword selection aligned with your objectives.
Develop creative, ad variations and test compelling content to captivate search users.
Identify appropriate landing pages for ads or devise a strategy for custom page creation.
Daily monitoring and monthly analysis of PPC accounts for ongoing optimization.
Provide reporting, assessment, consultation, and ongoing recommendations for efficiency and growth.