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CTV Marketing

Ensuring you deliver the right message to the right audience. Every time.

What is CTV Marketing

CTV marketing, or Connected TV marketing, is a rapidly growing advertising strategy that delivers video ads to viewers through internet-connected television devices like smart TVs, streaming devices, and gaming consoles. Imagine traditional TV ads, but with the targeting and measurement capabilities of digital marketing.

  • Reaching Cord-Cutters and Cord-Nevers: Traditional TV viewership is declining, and millions of people are now cord-cutters (who have canceled cable or satellite TV) or cord-nevers (who have never subscribed). CTV marketing reaches these audiences where they’re spending their time: streaming their favorite shows and movies.


  • Targeted Advertising: Unlike traditional TV advertising, which is often based on broad demographics, CTV advertising allows for much more targeted reach. Advertisers can use data like demographics, interests, viewing habits, and more to target their ads to specific audiences.


  • Measurement and Optimization: CTV advertising provides detailed data and analytics on how viewers are interacting with ads. This allows advertisers to measure the effectiveness of their campaigns and make adjustments in real-time to optimize their results.


  • Engaging Video Ads: CTV ads are typically video-based, which can be more engaging and memorable than traditional banner ads. This can lead to higher click-through rates and conversions.


  • Growing Popularity: CTV marketing is still in its early stages, but it is growing rapidly. Experts predict that CTV ad spending will reach $29.5 billion by 2027 in the US alone.
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CTV Benefits