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Case Study:

Sonoran Desert Institute

Who They Are:

Sonoran Desert Institute (SDI) stands as a leading online institution headquartered in Tempe, Arizona, renowned for its specialized focus on firearms and unmanned technology education. With a commitment to excellence in distance learning, SDI offers a unique opportunity for students passionate about these industries to receive top-tier instruction from industry experts, regardless of their location.

What We Achieved:

Sonoran Desert Institute (SDI) sought the expertise of Weboganic following an internal audit of their Google Ads account, which revealed areas of potential improvement and significant mismanagement by their previous agency. Recognizing the need for a comprehensive digital marketing overhaul, SDI entrusted Weboganic as their Agency of Record (AOR) for all facets of digital marketing, spanning search marketing on platforms such as Google and Bing/Yahoo, social media campaigns on Facebook and Instagram, display advertising, video advertising on platforms like YouTube and Facebook, as well as re-targeting efforts. Within the initial 90 days of collaboration, Weboganic delivered impressive results across the board. Notably, there was a remarkable 40% decrease in Cost Per Lead (CPL), coupled with a substantial 55% increase in Qualified Leads, all achieved within the confines of the existing budget. These outcomes underscore Weboganic’s ability to drive substantial improvements in digital marketing performance, positioning SDI for enhanced online visibility and lead generation success.


These outcomes exemplify our dedication to driving measurable success for SDI and our commitment to optimizing their digital marketing initiatives. At Weboganic, we take pride in our ability to leverage innovative strategies to propel the growth and enhance the online presence of esteemed educational institutions like Sonoran Desert Institute.

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