Case Study:

Porter and
Chester Institute

Who They Are

Porter and Chester Institute (PCI) is a respected vocational institution offering specialized training in automotive technology, healthcare, HVACR, electrician training, and more. With over 75 years of experience, PCI provides comprehensive, hands-on instruction led by industry-experienced instructors, ensuring graduates are well-prepared for their careers. Supported by a strong career services department, PCI facilitates seamless transitions to employment, with many success stories of graduates thriving in their fields.

What We Achieved

We assumed the role of Agency of Record (AOR) for PCI, introducing transformation within the initial 90 days in their Paid Search marketing. The results were significant, especially with Google Ads management.

Key Achievements:

Cost Efficiency: We achieved a significant 35% decrease in Cost Per Lead (CPL), accompanied by an 83% increase in Qualified Leads – expanding PCI’s outreach and impact.

Non-Brand Search Enhancement: Through targeted strategies, the CPL in Non-Brand Search decreased by 49%, resulting in an increase of 131% in Non-Branded qualified leads. This substantial increase effectively doubled the volume of PCI’s leads.

Quality Enhancement: Our focus extended beyond lead volume, emphasizing the importance of lead quality. By eliminating 18% of unqualified lead traffic – including segments vulnerable to Google Fraud – resources were strategically reallocated. This proactive measure reduced the bad lead rate for PCI’s admissions team by over 45%, elevating the overall quality of all leads.

Our strategic approach not only optimized performance metrics but also safeguarded against potential pitfalls, demonstrating our commitment to delivering tangible results for PCI.