A Comprehensive Look at Lead Generation in Higher Education
Jeff Bolds
December 18, 2024
- Service
Free Google Ads Audit
A Complimentary Review of Your Most Important Channel
A Complimentary Review of Your Most Important Channel
UNLOCK YOUR POTENTIAL WITH A “FREE GOOGLE ADS AUDIT”
Are you ready to unlock the full potential of your Google Ads campaign? At Weboganic, we’re committed to helping businesses like yours maximize their digital advertising efforts. That’s why we’re offering a complimentary Google Ads audit service designed to provide you with actionable insights and recommendations to optimize performance.
WHY CHOOSE OUR FREE GOOGLE ADS AUDIT?
Choosing our Google Ads audit service means selecting a partner dedicated to your success. We go beyond surface-level analysis, diving deep into the intricacies of your campaign to uncover inefficiencies and untapped opportunities. With our expertise and attention to detail, you gain a strategic advantage in the competitive digital landscape. Our comprehensive approach ensures that every aspect of your campaign is scrutinized for maximum effectiveness. Plus, our transparent and collaborative process allows you to actively engage with our team, asking questions and requesting specific insights tailored to your business goals. When you choose Weboganic, you’re choosing a partner committed to delivering results and empowering your business to thrive in the digital realm.
LET’S SEE IF YOU’RE OVERSPENDING BY 20 TO 30%, AS 95% OF OUR AUDITS SHOW CLIENTS ARE.
Did You Know?
Budget Mismanagement: Our audits reveal that 95% of clients are overspending, with excess spending ranging from 15% to over 50%. For example, one EDU client spent $10 million annually on Google Search, but $6.5 million (65%) went to traffic that didn’t generate any leads in a year. Despite these issues, over 80% of Google Certified Agencies don’t analyze spending at this detailed level.
Search Term Variability: Our observations from actual Google audits we’ve conducted indicate that one keyword can generate hundreds to thousands of actual search terms – all too often, agencies fail to manage this complexity. Alarmingly, over 80% of Google Certified Agencies never delve into the granular level of analyzing search term viability.
Geo-Targeting Oversights: Based on our observations from actual Google audits we’ve conducted, 70% of Clients are receiving International Traffic / Unwanted US Traffic. In fact, 70% of Google Certified Agencies fail to properly set up their Geo-Targeting, resulting in unwanted traffic from hundreds of countries or targeting traffic outside of their intended market. You’re likely marketing outside of your target market, unbeknownst to your agency. We’ll show you by simply pulling a report or two.
Optimization Reporting: Most agencies overlook the crucial step of comprehensive keyword analysis. They’re not looking at the thousands of search terms generated by a single keyword (the eye-ball test) to remove unwanted irrelevant keywords. By neglecting this aspect, they miss out on the opportunity to refine your ad campaign for maximum relevance and effectiveness.
CTR Reporting for Performance Improvement: Additionally, agencies often fail to utilize Click Through Rate (CTR) reporting effectively. They’re not pulling CTR reporting to remove keywords that are dragging down your overall performance, especially if the click-through rate is under 1% when you might average 6%. This oversight results in missed opportunities to enhance your ad performance and increase engagement.
Cost-Per-Lead Analysis for Budget Optimization: Furthermore, agencies commonly overlook the importance of Cost-Per-Lead (CPL) analysis. They’re allowing keywords that are spending hundreds to thousands of dollars to continue running without eliminating clearly unqualified traffic. By not evaluating CPL at the keyword level and setting thresholds for qualification, they miss the chance to optimize your advertising budget and ensure that every dollar spent delivers maximum impact.
Creative Validation and Testing: Many agencies neglect to validate and test creative elements in their ads. By leveraging different ad formats, headlines, descriptions, and visuals, you can capture your audience’s attention more effectively and improve overall campaign success.
YouTube Advertising Opportunities: Agencies should explore various ad formats, targeting options, and creative elements to maximize the impact of YouTube ads. By analyzing metrics such as view rates, engagement, and conversions, advertisers can refine their YouTube advertising strategies to drive better results and ROI.
We’ll dive deep into the account to allow you to engage with questions and explore specific aspects of your campaign. Our audits will reveal critical gaps in optimization reporting that other agencies often overlook. By addressing these areas, we ensure that your advertising efforts are finely tuned to achieve the best possible results.