Insight ·

How Geopolitical Conflicts Like a U.S.–Iran War Can Affect Paid Search Campaign Performance

Global events don’t just affect politics and financial markets—they can also influence digital marketing performance. When geopolitical conflicts escalate, such as tensions or potential military action between the United States and Iran, businesses often notice unexpected changes in their paid search campaigns. While the connection may not seem obvious at first, global instability can shift

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