Display · Programmatic · Retargeting
Digital Media Buying
Precise media buying across premium display, programmatic and retargeting inventory — negotiated, managed and measured to your cost per lead goals.
Of US traffic reachable across our display and retargeting partners
Years negotiating rates and managing publisher relationships
Pricing models bought and negotiated: CPM, CPC and CPA
Campaigns measured through to lead, enrollment or start
Reach figures reflect the combined coverage of major display and retargeting networks. Campaign results vary by market, creative and budget.
What is digital media buying?
Navigate the digital advertising landscape with a seasoned team, strategically placing compelling banners on premium platforms like Google's Display Network, Yahoo! Ads and the Facebook Audience Network. Campaigns can reach a large share of the online population, but reach alone is not the point.
With well-defined audiences, rigorous ad testing and flexible budget adjustments based on performance, we push toward efficient return rather than raw impressions. Using tracking and your own client data, we measure lead-to-enrollment and lead-to-start outcomes and let those results guide budget allocation.
Retargeting that brings buyers back
We create, manage and optimize retargeting campaigns across Search, Display and Social. Leveraging leading retargeting partners including Google, AdBlade, Re-Targeter and Facebook, we can effectively reach over 90% of US traffic across a wide range of media sources.
Remarketing reinforces your brand with people who already showed interest, and those audiences convert at higher rates than cold traffic. Personalized messaging based on prior behavior makes the ads more relevant and the budget more efficient.
Service benefits
Negotiated rates
Best available rates per market, factoring in conditions, targeting goals, historical pricing and competition.
End-to-end management
We implement, manage and maintain market buys and projects from beginning to end.
Budget and reporting control
Market budgets managed and reported so you always know where spend is going.
Publisher development
New publisher and network relationships found, vetted and developed on your behalf.
Flexible pricing models
Campaigns purchased and negotiated across CPM, CPC and CPA depending on the goal.
Relationship management
Existing agency, publisher and network agreements managed and held to performance.
Brand reinforcement
Retargeting keeps your brand in front of prior visitors, improving recall and recognition.
Performance recommendations
Analysis and reporting with clear recommendations on contact and messaging strategy.
Where your media runs
We build the mix around who you need to reach and what you can prove, then hold each source to its own performance bar.
Display & programmatic
- Google Display Network and premium inventory
- Yahoo! Ads and partner exchanges
- Audience, contextual and placement targeting
- Brand safety and placement exclusions
Retargeting
- Search, Display and Social retargeting
- Google, AdBlade, Re-Targeter and Facebook
- Behavior-based audience segmentation
- Frequency capping and sequenced messaging
Direct publisher buys
- Negotiated placements with vetted publishers
- CPM, CPC and CPA pricing structures
- Market-level budget pacing
- Source-level performance reporting
How campaigns are measured
Impressions and clicks are inputs. We report on what actually happens downstream, using tracking and your data together.
- Conversion tracking implemented before launch
- Lead, enrollment and start outcomes tied back to source
- CPM, CPC and CPA efficiency tracked per publisher
- Creative and placement level testing
- Frequency and reach monitored to avoid waste
- Budget reallocated toward the sources producing results
- Regular reporting with plain-language recommendations
- Underperforming publishers cut, not blended away
How the engagement begins
Plan
We define audiences, markets, budget and the cost per outcome the plan needs to hit.
Negotiate
Rates and placements are negotiated across publishers and networks on your behalf.
Launch
Creative, tracking and pacing are set up, then campaigns go live across the approved mix.
Optimize
Performance data drives placement, creative and budget decisions week over week.
Free offer
Get a free media plan review
No cost, no obligation. Share what you are running today and we will tell you where rates, targeting or tracking are leaving performance on the table.
Request My Free ReviewFrequently asked questions
What is the difference between display and programmatic?
How does retargeting work?
Which pricing model is better, CPM, CPC or CPA?
Can you guarantee results?
Do you produce the banner creative?
How do you prevent our ads from appearing on bad sites?
How much budget is needed to start?
How do we get started?
Elevate brand presence and drive measurable results
Weboganic brings negotiating power, publisher relationships and measurement discipline to your media buying — so budget goes where the outcomes are, not just where the impressions are.