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Insight ·
EDU Playbook: How SEM + Paid Social + CTV Work Together to Grow Enrollment
Audience: Higher-ed marketers at colleges, universities, and trade/vocational schools Goal: Build a predictable pipeline of inquiries and applications using Weboganic’s core channels Why This Mix Works Search (PPC/SEM) captures high-intent prospects already looking for programs. You control spend, keywords, and conversion tracking to tune ROI and volume. Paid Social finds lookalikes and interest-based audiences earlier
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"After 15 years in education marketing, Weboganic is unmatched. They put client success first, even overcoming tech hurdles to propel Miami campus enrollments 70% in one year, despite a pandemic. 100% recommended."
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