Insight

EDU Playbook: How SEM + Paid Social + CTV Work Together to Grow Enrollment

Audience: Higher-ed marketers at colleges, universities, and trade/vocational schools Goal: Build a predictable pipeline of inquiries and applications using Weboganic’s core channels Why This Mix Works Search (PPC/SEM) captures high-intent prospects already looking for programs. You control spend, keywords, and conversion tracking to tune ROI and volume. Paid Social finds lookalikes and interest-based audiences earlier