Baker University

Baker University is a private university in Baldwin City, Kansas. Founded in 1858, it was the first four-year university in Kansas and is affiliated with the United Methodist Church. Baker offers a diverse range with over 50+ programs including bachelor's, master's and doctoral degrees and certificates across various disciplines.

Weboganic was the distinguished Agency of Record (AOR) for Baker University (BU) for 2.5 years, introducing an array of Digital Marketing initiatives, including Search Marketing, Media Buying, Paid Social, Lead Generation, and CTV ads. Our collaborative journey with BU over the initial 120 days yielded remarkable results across the spectrum of Digital Marketing channels.

In our time with BU, we successfully executed strategies that led to an impressive 53% reduction in Cost Per Lead (CPL). Additionally, there was a substantial increase of 154% in Qualified Leads, marking a great achievement in enhancing the university's lead generation efforts. What sets this accomplishment apart is our management of resources, with a slight budget increase of just 21%. This measured investment resulted in more than doubling the quantity of qualified leads generated for Baker University, a testament to our proficiency in optimizing outcomes even within constrained financial parameters.

By managing every aspect of Search Marketing, Media Buying, Paid Social, Lead Generation, and Connected TV (CTV) ads, we crafted a holistic strategy that closely aligned with Baker University's specific objectives.